Privacy Policy

1. Who we are and our role

Loyvero is a loyalty platform that enables businesses (“stores”) to run QR-code reward programmes for their customers. This policy covers the Loyvero platform itself — including this website, the partner sign-up process, and the technology infrastructure we operate.

Loyvero as data processor. When a store uses Loyvero to run its reward programme, that store is the data controller for its customers' personal data (email addresses, reward history, marketing preferences). Loyvero processes that data strictly on the store's behalf, under their instructions, and does not use it for Loyvero's own purposes. The store's own privacy notice governs how that data is used.

Loyvero as data controller. Loyvero is also an independent data controller for the following purposes, where it determines how and why data is used:

• Processing partner and business enquiries submitted through this website
• Fraud prevention and platform security (e.g. detecting abusive scanning patterns)
• Aggregate, anonymised platform analytics used to improve the service
• Compliance with legal obligations that apply to Loyvero directly

For platform-level purposes, Loyvero uses only the minimum data necessary and does not use store customer data for cross-store profiling or advertising.

2. Data we collect and why

When you use a store's reward programme:

• Your email address — to issue and track your Reward Card
• Marketing preferences — only if you opt in
• The date and time of your reward claim
• An anonymised identifier derived from your network address (not stored in full)
• Your browser user-agent string

When you submit a partner enquiry:

• Your name, business name, email address, and phone number
• Business type, country, and estimated order volume
• Any message you include in the enquiry form

3. How we use your data

• To issue and track Reward Cards on behalf of stores
• To allow customers to look up their active rewards
• To send sign-in codes and magic links when requested
• To respond to partner enquiries and discuss how Loyvero can help your business
• If you opted in: to send offers and updates from the relevant store

4. Legal basis

We process customer reward data on the basis of the legitimate interests of the store operating the programme and, where applicable, your consent (e.g. marketing opt-in). Partner enquiry data is processed on the basis of our legitimate interest in responding to business enquiries.

5. Data retention

Reward and customer data is retained for as long as there are active rewards, and for up to 12 months thereafter for accounting purposes. Partner enquiry data is retained for up to 24 months. You may request deletion at any time.

6. Your rights

Under the GDPR you have the right to access, correct, or delete your personal data, to object to processing, and to data portability. To exercise these rights, use our data deletion request form or contact us directly at the address below.

7. Contact

For any privacy-related questions or requests, please contact us at: hello@loyvero.com