8. Content, data and intellectual property
The merchant retains responsibility for its names, logos, reward descriptions, campaign rules and customer data. The merchant grants Loyvero the limited licence needed to host, reproduce, display and process that content to provide the service. Loyvero retains rights in its platform, software, designs, documentation and improvements. No ownership transfer is implied.
Customer programme personal data is processed under the Merchant DPA when Loyvero acts as processor. The DPA, rather than this section, governs processing instructions, assistance, security and deletion or return.